Ruminations over Nike Dunks
I know of a guy, all of 32 years, sneakerhead since last 10 years, who likes to live a life like a king and on his own terms. He says, if he has his way, he would like to have all the Nike Dunks in the world in his collection. He already has some 30 odd Nike Dunk SB and other Nike Dunks of all hues. Looking at his madness, I am sort of trying to avoid the guy of late; the guy speaks nothing more or nothing less than his obsession all the time which was not the case with him during our early friendship. I wonder where on earth he is going to keep his future “acquisitions”, looking at his downtown Chicago apartment.
The Nike Dunks have been the tremendously admired sneakers among these sneaker junkies. Sneaker junkies love them for their simple looks and classic style. But what I am unable to resolve sounds more like a classic chicken-egg puzzle; it intrigues me whether it is Nike that put limited editions out for special promotional events which set the young hearts pacing or is it the other way round. As in many cases, you can always justify both the sides of the theory. It may appear ultimately that Nike is the winner being able to keep interest of the whole nation, generations after generations, but I would like to vote for the buyers who care a damn to the asking price and would want to go any distance to have their favorite sneakers in their wardrobe. Perhaps this is why the limited editions of Nike dunks are hugely popular and the sought after sneakers even if prices go through the roof.
I am also amazed at the feverish way sneakerheads go about spending their savings over shoes which they hardly wear anytime, if ever. Thus, the question arises whether active persuasion to market your products actually succeeds in changing consumers’ decisions away from their first love. This argument may be applied equally well upon Nike Dunks as well as all other competing brands although marketing gurus are averse to thinking so. In my opinion it is a case fit for elaborate study to examine whether persuading consumers to change their decisions actually pays back as much as would be possible through word of mouth and brand building exercises.
Whatever the degree of congruency a brand may achieve, there is a hypothesis that persuasive marketing will not be as effective as desirable and as a result consumers remain receptive to referrals through acquaintances or the hype that surrounds the product. This brings me back to think of the die hard fans of Nike Dunks who are sucked by the hype that surrounds it release after release.
There is also another angle to this. As it is Nike’s sneaker brands are established and all that the company needs do is hold onto its leadership position and maintain the hype. Is it the reason why Nike releases sneakers in very limited numbers? Well, may be my crazy friend knows better.
Article Source: Daily Digest Magazine
About the Author
Sam Atherton is a writing industry specialist for shopping products. Right now, he is writing about nike dunk sb, nike dunks for http://www.dunks-nike.com